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Farfetch enters kidswear market and appoints executive editor

Farfetch has confirmed it is launching kidswear, with spring 16 collections including Stella McCartney Kids, London-based brand Hucklebones, Caramel Baby, Roksanda and Burberry Kids available on the site from March 1.

Stella McCartney Kids

It will also launch beauty on February 29, with brands including Space NK Apothecary, Eve Lom, Lipstick Queen, By Terry and Kevyn Aucoin.

The independent etail platform has expanded its network to 400 retail partners in 35 countries, from 25 boutiques in five countries when it launched in 2008.

New retail partners include Joseph in the UK, Studio 14 in Morocco, Club 21 with sites in both Singapore and Malaysia, Parlour X in Australia and Totokaelo in the US.

At the start of January, Farfetch moved its UK headquarters to a 36,000 sq ft space located in The Bower at Old Street, east London. Farfetch has doubled its headcount over the last year to 1,000 people across its 10 offices.

In a bid to take on other luxury ecommerce rivals such as the Yoox Net-a-Porter Group and Condé Nast’s Style.com, which is set to launch later this year, Farfetch has appointed an executive editor at large to define and develop its editorial content.

Anya Ziourova, who became fashion director of Tatler Russia in 2009, will be based in Farfetch’s New York office and responsible for developing collaborations with photographers, designers and brands.

 

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