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Farfetch eyes kidswear indies

Indie etail marketplace Farfetch is plotting a move into the kidswear sector, which will give more boutiques access to its 9 million monthly visitors.

A spokeswoman confirmed talks were underway to build on the current men’s and women’s wear offering, but no timeframe has been set. It is recruiting for a kidswear project manager to launch the new category.

The news comes weeks after Farfetch acquired London designer boutique Browns for an undisclosed amount on May 12. Chief executive José Neves, who founded Farfetch in 2007, said the store would be used to develop and test innovations in retail technology.

However, some retailers Drapers spoke to questioned whether the business’s model would translate into kidswear.

“It’s much more complicated to host kidswear because the sizing is more varied. It varies across brands, so how you define an SKU can be quite complicated,” pointed out the director of one store. “Even though the boutique is technically selling the product, Farfetch will still need to organise and display it.”

Another retailer agreed: “Children between birth and 12 months are so differently sized and sizes differ so much from brand to brand; Farfetch will be dealing with the returns if this isn’t made clear.”

However, one agent said the expansion would be a welcome boost to the sector: “It’s an extra place to sell their products and that’s what they need because they’re having a tough time.”

Farfetch hosts 300 men’s and women’s wear boutiques in 30 countries, which pay between 20% and 25% in commission. The business generated sales of around $350m (£238m) in the year to December 31, 2014.

Read our interview with Neves.


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