Independent etail portal Farfetch has launched a click-and-collect service allowing shoppers to order goods from one store and collect it from another potentially thousands of miles away.
More than 100 independent boutiques from across the world, including Feathers in London, Giulio in Cambridge, Changing Room in Tunbridge Wells and Please Don’t Tell in Belfast, have teamed up for the service, which will allow customers to get alterations, fittings, and returns on their Farfetch purchases from the nearest participating boutique selling on the site, regardless of whether the items purchased are from that boutique or not.
Farfetch chief executive José Neves said: “Our business proposition means we are able to offer a more far-reaching version of traditional click-and-collect services, complementing our global customers’ lifestyle. Farfetch click-and-collect empowers our boutiques with a platform that extends their presence around the globe whilst also increasing footfall to the boutiques.”
More than half of the 300 high-end boutiques on the site have signed up to the service. Farfetch gives shoppers access to clothing and accessories from more than 2,500 brands in more than 300 stores in 26 countries.