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Farfetch launches in the Middle East

Farfetch has launched an Arabic-language site in the Middle East today, following the recent announcement of the company’s joint venture with the Middle Eastern specialists Chalhoub Group.

The UK-founded company was created in 2007 by Portuguese entrepreneur José Neves and was launched in 2008. The online platform now sells luxury fashion online in 190 countries, offering product from more than 880 boutiques and brands from more than 40 countries.

The Arabic site is set to feature a range of product edits for modest dressing and Eid gifting ahead of and throughout the Ramadan period.

Neves said: “As one of the largest luxury markets in the world, the Middle East is so important to Farfetch. We’re thrilled to be able to bring our customers in the region an unrivalled range of beautiful products that they can’t find anywhere else from around the world.”

British-Moroccan model Nora Attal was featured as the focus of the launch day dedicated fashion shoot and interview.

To mark the official launch in the Middle East, Farfetch collaborated with French-Tunisian artist el Seed to create three original pieces of art dedicated to Farfetch customers in the region. The sculptures will be exhibited in three locations in Dubai from 30 April and will remain in place for two months.

The company held a celebratory event to commemorate the launch in Dubai on 1 May.

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