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Farfetch launches Instagram treasure hunt

Independent etail platform Farfetch has launched a festive treasure hunt on Instagram, allowing its followers to win products by finding the items on its site.

Farfetch 1


Customers were tasked with identifying the city and product depicted in an Instagram post and then finding the boutique that stocks it on Farfetch.

“As the treasure hunt is driving people to guess the boutique names we are really trying to highlight and educate our followers on the connection between Farfetch and our boutique partners,” said Stephanie Horton, chief marketing officer of Farfetch.

“We hope the competition will drive more traffic to the site now and throughout the holiday season.”

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