Farfetch has launched luxury footwear brand Manolo Blahnik’s first global ecommerce site today, marking the first venture under new business unit Farfetch Black & White.
The independent etail portal announced in September last year that it was launching a service to allow luxury brands to trade directly on its website or through their own full-price transactional sites.
Farfetch Black & White, which operates independently of the main business, offers brand partners operational services such as payments, fraud protection and customer support, alongside access to its logistics network.
Kristina Blahnik, niece of the footwear designer, who runs the business, said: “We don’t see this as a commercial venture, but instead as a site curated to showcase the depth of Manolo’s creativity for the first time in the digital realm.
“With Farfetch our vision is to optimise this marketplace model in a mono-brand environment.”
Farfetch founder José Neves said: “This separate business is unique in that it gives brands the solution for delivering omnichannel ecommerce on a global level.
“For consumers this will mean seamless access to unique Manolo Blahnik styles, straight from the Manolo Blahnik flagship stores to destinations all over the world, including Tokyo, Moscow and São Paulo.”
Farfetch has also launched Farfetch API, which allows brands with existing ecommerce websites to connect their infrastructure with its own to plug into its extensive logistics and delivery networks, direct fulfilment from stores and integration of same-day delivery across 10 global cities.