Farfetch has announced the first cohort of start-ups to join its technology accelerator.
The luxury etailer has chosen 11 companies from applications it received from start-ups around the world since the programme was announced in April.
The companies chosen to be backed are working with technologies including virtual reality and artificial intelligence, and aim to explore ways of applying such technologies in commerce.
Titled the “dream assembly”, the accelerator will chosen companies undergo a 12-week progrmame that includes workshops, one-to-one sessions with senior leaders at Farfetch, mentoring meetings on topics such as ecommerce, marketing, technology, fashion, logistics and operations, as well as giving start-ups access to Farfetch’s expertise in luxury fashion and technology industries.
Cipriano Sousa, chief technology officer of Farfetch, said: “It is a pleasure to be able to give back to start-ups and the fashion technology ecosystem, sharing knowledge and expertise, and helping promising companies to scale to the next level”.
The chosen companies are:
FTSY (“footsy”), Canada: Combines AI and a smartphone to scan a user’s feet and instantly curate a personalised footwear collection to match the shape of their foot and their style preferences.
Buy Buddy, Turkey: A smart shopping device that provides real-time inventory, product security, customer behaviour data to retailers and allows customers to shop without going to the checkout.
Upteam, Hong Kong: A data-driven B2B pre-owned luxury bag and accessory curator, supplying authentic items to both online and offline shops across 30 different countries. It carries more than 5,000 products from luxury fashion brands.
Shopvious, France: Aims at giving luxury brands access to the most reliable and actionable analytics through blockchain-based digital certificates.
The Restory, UK: A technology-powered luxury restoration brand using proprietary technology and data to engage directly and deeply with customers.
Reckon.ai, Portugal: Collects relevant information from websites, catalogues and social media to create a platform where retailers can easily monitor their competition.
WISHI, US: Connects people with an online personal stylist.
Villageluxe, US: Provides an assortment of high-fashion and luxury accessories available to borrow from some of the most sought-after closets in New York and beyond.
Fashpa, Nigeria: Starting with Africa, Fashpa offers its sellers in emerging markets end-to-end technology to power ecommerce, a digital storefront, supply chain management and market access to clients from all over the globe
Auverture, Netherlands: Auverture curates unusual luxury pieces, often from local skilled artisans and under-the-radar ateliers.
Didimo, Portugal: Gives brands a simple way to streamline and scale the production of unique lifelike 3D characters to improve the customer experience while shopping online, reducing the returns of online orders.