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Farfetch unveils new menswear focus

Independent etail platform Farfetch has unveiled its new menswear focus, with tailored editorial features and shopping edits to showcase its menswear ranges.

Farfetch unveils new menswear focus

Farfetch unveils new menswear focus

The platform offers more than 110,000 products from menswear boutiques all over the world, including House of Liza in London, L’Eclaireur in Paris and American Rag in Los Angeles.

Farftech said it received more than 195,000 orders for menswear products in the past six months and menswear sales for autumn 14 grew at twice the pace of womenswear.

In 2014, its menswear customers spent more than $20m (£12.67m) on 97,000 sweatshirts, knitwear and T-shirts, more than $19m (£12.03m) on more than 47,000 pairs of trainers and more than $1m (£630,000) on 1,900 backpacks.

Its largest single menswear order was for more than $36,000 (£22,800) on 67 items from 22 stores.

Farfetch founder José Neves told Drapers in April that menswear currently makes up 30% of its business but he believes it has the potential to be significantly more.

The move follows a £56m investment led by Russian entrepreneur Yuri Milner’s DST Global firm in March and the acquisition of London boutique Browns in May.

@Tara_Hounslea

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