Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies. teams up with BFC

The British Fashion Council (BFC) has teamed up with indie etail portal to aid expansion of its London Show Rooms initiative.

London Show Rooms, which aims to develop the profile of British designers in Paris, LA, Hong Kong and New York, will now be sponsored by Farfetch.

In order to promote the London Show Room designers Farfetch will co-host a series of events with the BFC and some of the 250 boutiques they carry on the website.

Caroline Rush, chief executive of the BFC, said: “London Show Rooms is an essential initiative to promote British talent internationally and I am thrilled that, a unique online fashion market place, has come on board to support it. This association will enable London Show Rooms to further expand and develop into new markets, enabling us to continue to promote and support British designers internationally.”

Jose Neves, chief executive and founder of said: “We believe the association with is a perfect fit as it connects talented and visionary British designers - all with a unique viewpoint on fashion with the world’s best independent boutiques. Our business model is about celebrating independence and entrepreneurship by providing a platform for these amazing boutiques to sell to a fashion savvy global audience. What better way to showcase this than to support such a worthwhile project.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.