The British Fashion Council (BFC) has teamed up with indie etail portal Farfetch.com to aid expansion of its London Show Rooms initiative.
London Show Rooms, which aims to develop the profile of British designers in Paris, LA, Hong Kong and New York, will now be sponsored by Farfetch.
In order to promote the London Show Room designers Farfetch will co-host a series of events with the BFC and some of the 250 boutiques they carry on the website.
Caroline Rush, chief executive of the BFC, said: “London Show Rooms is an essential initiative to promote British talent internationally and I am thrilled that farfetch.com, a unique online fashion market place, has come on board to support it. This association will enable London Show Rooms to further expand and develop into new markets, enabling us to continue to promote and support British designers internationally.”
Jose Neves, chief executive and founder of farfetch.com said: “We believe the association with farfetch.com is a perfect fit as it connects talented and visionary British designers - all with a unique viewpoint on fashion with the world’s best independent boutiques. Our business model is about celebrating independence and entrepreneurship by providing a platform for these amazing boutiques to sell to a fashion savvy global audience. What better way to showcase this than to support such a worthwhile project.”