British menswear brand Farrell is making its US wholesale debut in seven branches of department store Bloomingdale’s.
Bloomingdale’s buyers will select 25 pieces from Farrell’s 68-piece autumn 13 collection for its stores in New York, Los Angeles, San Francisco, Chicago and Florida in September.
The launch is part of Bloomingdale’s ‘Brit Style’ promotion, which celebrates 50 years of The Beatles and will see more than 40 UK brands, including Crombie and All Saints, offer exclusives. Farrell is backed by pop star Robbie Williams.
Farrell commercial director Suzie Empson said the brand wanted to “establish itself in the right way” in the US by working with “select, key partners”. She added that buyers from the department store have viewed the spring 14 collection and Farrell hopes to “continue its relationship with Bloomingdale’s well into the future”.
The launch into the US follows Farrell’s expansion into Australia last week, where the brand opened two concessions in branches of department store David Jones with the aim of rolling the partnership out across the country.