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Fashion bucks high street gloom in July

Fashion bucked the overall high street tend last month as in-store sales increased, BDO’s high street sales tracker has found.

The sector’s like-for-like sales were up by 1.3% in July, however the rise came from a poor base of -3.5% in the same month in 2017.

The BDO noted that: “amid widespread and deep discounting, the result marked the first time since September last year that in-store fashion sales had grown by as much as 1%.

“A strong start to the month saw sales increase by 5.62%, with sales also up in weeks two and four, partly offsetting a month of poor results in July last year.”

Total in store like-for-like sales were down by 1.1%, from an already negative base of 0.6% in 2017.

Overall across all retail sectors footfall was marginally up in the first week in July, but declined in each remaining week of the month, seeing a decline of 1.6% for the week to 29 July.

The BDO noted that July marked the sixth consecutive month of negative growth for in-store sales, and the tenth month in succession where growth had not exceeded 1%.

 

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