Fashion businesses across the UK have rallied in support of the tens of thousands of refugees fleeing war in Syria by donating clothes.
Cornish lifestyle brand Seasalt has donated several boxes of coats from its Bath store which had a minor manufacturing fault and were due to be returned to head office.
In a rally cry to Drapers, joint managing director Neil Chadwick said: “Can we marshall the industry to pull together and donate any dead stock especially warm stuff for the coming winter?”
The joint owners of kidswear outlet The Pud Store, which has stores in Nottingham and Doncaster, have donated around 600 items of sale stock to global children’s charity Save The Children.
Frances Bishop and Rachel Mawby are also calling on customers to get involved by bringing in items to add to the collection.
Bishop told local press: “We had stock rooms full of sale stock in our three stores and thought we would rather see all the items go to a good cause.”
Volunteers have also created an Amazon Wishlist, comprised of items required by refugees in Calais and Greece. When a shopper buys something from the list, such as ponchos, hiking shoes or waterproof trousers, it will get sent directly to the camps by Amazon.
In February this year Zara-owner Inditex donated 20,000 garments made from angora, worth nearly $900,000, to Syrian refugees in Lebanon after pledging to stop using the fibre.
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