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Fashion deflation rates rise again

Fashion retail saw an increase in the rate of deflation last month, according to BRC figures published today.

The average price of clothing and footwear in the UK dropped by 4.8% during September, an increase on the previous month, when prices fell by 4.5%.

Four of the six sub-categories within fashion saw an increase in the rate of deflation – menswear, footwear, accessories and womenswear, which is already high.

Onlybabywear was inflationary.

Although electricals also saw deflation rise – by 0.5% to 3.8% - fashion remains the sector with the sharpest drop off in prices. Health and beauty saw the biggest rate of inflation over the month, with prices rising 3.9%.

Total non-food deflation rose slightly, to 0.2%.

The BRC said fashion was suffering from price of cotton – still “significantly” lower than last year, down 26% on 2011 – as well as the stepping up of discounting during the month.  

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