Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Fashion ecommerce stalwart joins consumer consultancy

Strategic consumer consultancy Pragma has appointed Kristine Kirby as its new digital director.

Kirby’s previous jobs include ecommerce director at Hackett, where she worked for nine months in 2013 and UK managing director at flash sales site Zulily.

Last year she stepped into the role of interim chief executive at online knitting store Deramores.

Before this, she also held ecommerce director roles at Monsoon Accessorize and Lipsy.

Her latest role was at agency Aliferous Digital, which she founded at the start of this year.

Pragma specialises in retail and consumer markets, airports and commercial spaces.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.