Strategic consumer consultancy Pragma has appointed Kristine Kirby as its new digital director.
Kirby’s previous jobs include ecommerce director at Hackett, where she worked for nine months in 2013 and UK managing director at flash sales site Zulily.
Last year she stepped into the role of interim chief executive at online knitting store Deramores.
Before this, she also held ecommerce director roles at Monsoon Accessorize and Lipsy.
Her latest role was at agency Aliferous Digital, which she founded at the start of this year.
Pragma specialises in retail and consumer markets, airports and commercial spaces.