Not-for-profit organisation Fashion Enter will launch two womenswear brands next week called Belles of London and FCB Boutique.
Belles of London will comprise of 14 pieces and target women aged 40 and over with a range of plain and printed mix-and-match separates. The collection will launch on QVC shopping channel on Monday July 27 and will also be sold on a new Belles of London website.
Fashion Enter director Jenny Holloway would not confirm specific retail prices but described the range as “affordable” and “easy care and easy wear”.
The organisation has sourced prints from an Italian print house that produces for designer labels including Givenchy, Valentino, D&G and Chanel.
FCB Boutique will also launch on Monday, as a young fashion collection of jersey dresses and separates with everything priced under £20.
“It will be young, trendy and vibrant with lots of jersey but also some scuba and polyester, and bodycon – it’s designed as a fun range,” said Holloway.
FCB Boutique will also be sold online directly by Fashion Enter but Holloway said she is seeking stockists for both brands.
Fashion Enter produces 7,500 garments per week and employs 107 people in north London, with a customer list that includes Asos and Marks & Spencer for its Best of British range. The organisation has just completed a technical audit to supply Tesco’s F&F clothing range and expects to be supplying the supermarket chain with viscose jersey dresses and small capsule collections within the next month.
“Launching these two brands is all about standing on our own two feet,” said Holloway. “We have some fabulous people here and everything will be designed and made in our own factory.
“We’re looking for volume but our advantage is that we can turn things around in a week. I think now is the time to be bold,” she said.