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Fashion Forum: ‘We can’t neglect wholesale’, says Adidas IT director

Senior director for IT wholesale ERP of Adidas Group Kai Bienmueller said brands cannot “neglect” its wholesale arm when its retail and ecommerce businesses grow.

Speaking at Drapers Fashion Forum 2014 today (November 27) in London Bienmueller said when brands become more successful and branch out into their own retail ventures wholesale accounts remain vital.

“Ecommerce and retail continues to grow for us at Adidas but we can’t and shouldn’t neglect our wholesale business as that’s where most of our revenue comes from,” he added.

In its most recent set of accounts for 2013 25% of Adidas’s €14.5bn revenue was generated through retail stores.

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