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Fashion Fringe reveals 2011 shortlist

Fashion Fringe, the competition to support up-and-coming British design talent, has announced the candidate shortlist for 2011.

This year’s judging panel, which was made up of designer Roland Mouret, model Claudia Schiffer, Selfridges’ managing director Anne Pitcher, Roy Peach from the London College of Fashion and Bel Jacobs from The Metro newspaper, has decided upon 11 up-and-coming designers will go through to the next round.

The shortlist is:

  1. Aidan Drago
  2. Bethan Juliff
  3. Danielle Jade Windsor
  4. Fyodor Golan
  5. Heidi Leung
  6. Jiyun Lapthorne
  7. Kimberley Giacomelli
  8. Liz Black
  9. Nabil El-Nayal
  10. Nika Urbas
  11. Sam Parsons

 A short biog on each of the candidates can be found at

Pitcher said: “British design continues to excite and inspire me.  This year we have an amazing group in Fashion Fringe and have 11 Semi-Finalists – the first time ever.”

The final three candidates will be chosen after a board interview on May 24. The selected candidates will then be given studio space throughout the summer to work on their Fashion Fringe capsule collections for London Fashion Week in September.

One designer will be selected as the overall winner by the judging panel and will receive a two year development package to set up and sustain their business; which includes a mixture of cash, business advice, mentoring and a fully equipped studio at Somerset House. 

Fashion Fringe is an annual competition set up in 2003 to support up and coming British and Irish design talent.


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