Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Fashion is fastest growing online category

Fashion sales online are growing at a faster pace than any other retail category according to the latest report from Hitwise.

The Hitwise study, which compared the 100 largest multi-channel retailers in the UK, such as Argos, Next, and Marks & Spencer, with the 100 largest pureplay retailers, such as Amazon, Play.com and Asos, showed that multi-channel retailers received 19.3% more UK hits in July.

The report also said that during the last 12 months, fashion had been the fastest growing area of online retail in the UK. In July, online visits to Hitwise's apparel and accessories category accounted for one in every 10 visits to online retail websites, with the sector having experienced an annual growth rate of 34.2% since July last year.

Online fashion sales in the UK are dominated by the big high street brands, such as Next, Topshop and River Island, which accounted for seven of the top 10 websites by traffic in the apparel and accessories category during June.

The Hitwise report shows that multi-channel fashion chains are still winning more online traffic than their pureplay counterparts.

Robin Goad, research director for Hitwise UK, said: "The growth of the online fashion industry has been one of the main contributors to the increasing market share of high street retailers online. Given the 2.6% year-on-year decline in actual physical visits to retailers reported by Experian Footfall for July, it looks like high street retailers will be more reliant than ever on their online operations this Christmas."

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.