Sad I know, but I very much enjoy when the Oxford English Dictionary releases the latest words it has added to its ever-expanding list.
In the most recent announcement, among the ‘selfies’, ‘cake pops’, ‘emojis’ and ‘derps’, it was pleasing to see just how influential fashion is, not only in terms of providing a significant amount of new inclusions, but also wider youth trends.
‘Geek chic’, a phrase that presumably became popular because of its rhyme, has made the cut, giving credence to the mass of thick-rimmed, non-optical specs, mini bow ties and jazzy braces that litter young fashion.
One that will no doubt infuriate the guardians of Drapers’ own style guide is ‘A/W’ to denote an autumn/winter season (we use just the unabbreviated ‘autumn’).
‘Jorts’ too make it in, the inevitable contraction of jean shorts, although it has entered a significant time after say ‘skort’, a similarly shortened term. This one isn’t a surprise at all given how frequently celebrities such as Cara Delevingne and Rita Ora are pictured wearing them and the rail upon rail of the denim shorts offered for spring 13 on the high street.
On the matter of jeans, ‘double denim’ has finally been accepted. I’m a huge advocate of wearing a denim shirt with jeans, providing one follows the rules (mismatch the washes, keep the silhouette slim, avoid any western connotations and detailing), and has surely gained entry off the back of the wider popularity the trend has gathered over the past four seasons or so.
‘Click-and-collect’ has also been included, which, while not solely used in fashion, is so prevalent in our talk of multichannel and supply chain I’m claiming it as a fashion term - who wants to wait to get their hands on that dress/shirt/lucky pair of pants?
I love a good portmanteau so this last fashion mot is my favourite. Ladies and gentlemen, ‘flatform’ is now
in the dictionary. It all stacks up: platformed flat shoes have been gaining popularity in young fashion circles for some time and that is set to continue into spring 14.
For fashion, this latest list has been far from an ‘omnishambles’, another new OED addition.