John Lewis has reported a 4.5% increase in fashion sales for the week to 12 November, as cooler temperatures boosted accessories sales.
Total sales edged up 1.8% for the week to £112.4m. Fashion was the strongest performer, and accessories sales were up 32.6% on the same week last year. School uniforms also had a good week, up 60.7%.
Johnathan Marsh, buying director for electrical, home and technology at John Lewis, said: “With our Buster the Boxer advert already viewed over 52 million times and shared over 1 million times on social media, this week we anticipate that our soft toy Buster and friends will continue to prove popular with customers, whilst the advert-themed windows at Oxford Street also drew a crowd over the weekend.”