Superdry, LK Bennett, Adidas, Hugo Boss and Nicole Farhi are to install virtual changing rooms online.
The virtual fitting rooms, supplied by Fits.me, are expected to launch with the retailers’ spring/ summer collections.
Fits.me founder and chief executive Heikki Haldre said: “Returns are horribly damaging to profitability, of course, while low conversion rates remain a problem for online apparel retailers because they are also indicative of a less-than-perfect customer experience. As more people attempt to shop online, both of these represent a growing problem.
“But it seems that we are reaching some kind of tipping point, and we are experiencing a great deal of not just interest, but intent. I believe this will continue and that 2013 will come to be viewed as the year that virtual fitting rooms came of age.”