Retailers had the worst June for nearly a decade as like-for-like fashion sales fell by 1.9% against the previous year, according to accountancy firm BDO’s High Street Sales Tracker.
Overall, like-for-like sales slipped by 2% across the entire retail industry, which is the worst decline seen in June since 2006.
The research suggested that although consumers were feeling more confident about their personal finances, they were choosing to spend extra funds on leisure activities such as eating out and holidays. This caused footfall to decline on the high streets each week during the month, with only retail parks able to buck the trend.
The figures were also set against strong comparatives in June 2014, when targeted discounting was particularly effective.
It said the discounting introduced in the final two weeks of the month by many fashion retailers was unable to lift sales significantly, although designer retailers were boosted in the third week by increased sales for Father’s Day.
The tracker is compiled from the sales data of 85 mid-tier retailers with approximately 10,000 stores across various sectors.