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Fashion sales fall at John Lewis

John Lewis saw fashion sales fall back 1.5% for the week ended July 26 - the first fall in fashion sales at the department store since the end of March.

John Lewis recorded a 4.5% dip in overall sales for the week. The department store blamed the fall on a slowdown in the second half of the week when the hot and sunny weather hit footfall.

John Lewis said that despite the fall in sales, fashion remained the strongest category, with John Lewis womenswear and beauty sales leading the way.

The week marked the end of the first half for John Lewis. Total sales for the first half are 0.6% ahead of the first half of 2007. However fashion sales are up 5.1% for the 26 week period.

Dan Knowles, director of selling operations region B, said: “The first half of the year has now come to a close and John Lewis can be delighted to be ahead of last year, by 0.6%. Although sales have been harder to come by that we would have liked, and indeed planned for, we should nonetheless take pride in having grown our sales year on year.”

The best performing John Lewis branch was London Oxford Street which recorded an uplift of 8.5%. However this was the only John Lewis branch to be in positive territory.

Johnlewis.com, the department stores online store, saw sales rise by 30%.

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