Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Fashion sales 'muted' as cold spell continues

Like-for-like fashion sales on the high street slipped in the week to 4 February, as the cold and wet weather continued to “mute” sales.

Regent street jpg

BDO’s high street sales tracker showed the combined adjusted average for fashion sales in stores dipped by 0.6% in the week compared with 2017. 

Average sales for clothing grew by 7.8% during the period, but average footwear sales tumbled by 4.5%.

Total like-for-like sales fell by 0.9% this week. Fashion was the only category in which there were store sales decrease, while homeware was the star performer.

Overall footfall was static, but the high street saw footfall inch up by 1.1% on the same week last year. Footfall was down by 0.4% at retail parks and by 1.9% at shopping centres during the week.

Readers' comments (4)

  • But isn't it meant to be cold at this time of year??

    Unsuitable or offensive? Report this comment

  • Yes, it is meant to be cold this time of year. But customers only want discounted AW stock now. The sales have more or less dried up - that is why there is less footfall.

    Unsuitable or offensive? Report this comment

  • darren hoggett

    The industry is still totally out of sync by continuing to bring seasonal product in far too early, especially the multiples who seem to live in a world of their own. They act as though the United Kingdom is always in Mediterranean conditions in January and then complain that summer stock isn't selling in the process and therefore have to discount because they do not understand the basic principles of business.

    Don't necessarily agree that customers 'only' want discounted AW stock. We see no evidence of that in our store - if they want it, they pay for it.

    Unsuitable or offensive? Report this comment

  • Well said Darren.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.