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Fashion sales shaped by death of McQueen

The death of Lee Alexander McQueen has already had a huge impact on fashion sales in the past week, with sales of the Alexander McQueen Plato’s Atlantis spring 10 collection and the label’s iconic accessories such as his infamous skull-print scarf rocketing in the days following the designer’s death last week.

As Drapers went to press, Liberty, the London department store, said it had experienced a 14-fold increase in sales and that it had almost sold out of its Alexander McQueen stock.

A spokeswoman for the store said: “Clothing sales have mainly been of the tailoring pieces such as the jackets. A navy jacket with paint splatters has been particularly popular as it has the classic McQueen handwriting of a touch of theatre while sculpting the body beautifully.”

McQueen’s archives and iconic pieces could now potentially come to the fore to influence trends at both the designer and high street ends of the market over the next few seasons.

At fabric show Première Vision in Paris this week there was already evidence of a water and sea influence, as seen on McQueen’s spring 10 womenswear catwalk, filtering through as prints.

Ruth Chapple, head of womenswear at trend-forecasting website WGSN, said: “We expect some things like skull prints to continue anyway as they have become a classic, regardless of the designer’s death… but we don’t expect the wider industry to go McQueen-crazy. That said, the digital prints he did for summer 2010 were very beautiful and may be influential.”

Nadia Jones, creative director of womenswear chain Oasis, added: “I’m sure in the tragic wake of his death designers will review his incredible body of work and it will influence future collections.”

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