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Fashion sales up 10% at John Lewis as mobile traffic soars

Fashion sales at John Lewis were up 10% in the week to January 24, as its post-Christmas clearance period drew to a close.

Overall sales were up 3%. Online sales rose by 15.9%, accounting for 34% of the total. Website traffic from mobile phones soared by 64% year on year, while click-and-collect was up 27.9%.

In fashion, womenswear performed particularly well, up 15.5% year on year.

John Lewis head of retail change Mark Blundell said: As we enter the final week of the trading year, the focus remains on delivering an exceptional customer experience and positive sales growth through a seamless omnichannel proposition.

“This is clearly evidenced through inspirational visual merchandising displays, pop-up shops and online advertising, all providing a fantastic showcase for our new spring/summer season assortments.”

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