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Fashion sales up 7.5% at John Lewis as anniversary lines are snapped up

Fashion sales rose by 7.5% at John Lewis for the week to May 3, as the 150th anniversary collaborations were snapped up by shoppers.

Women’s dresses, shoes and accessories were particularly strong.

As reported by Drapers, the 150th anniversary saw the launch of an exclusive capsule collection based on vintage prints by textile designer Lucienne Day, Orla Kiely’s first menswear collection and a special range created by design duo Antoni & Alison.

Overall sales were up 14.5% to £74.90m for the week, with online sales growing by 33% year-on-year.

Shop sales increased by 8% despite the tube disruption at the beginning of the week taking its toll on the Oxford Street and Peter Jones branches, down 3.5% and 5.8% respectively.

Simon Russell, director of retail operations development at John Lewis, said: “The anniversary celebrations around the country were very well received, particularly in Oxford Street. The roof garden proved to be an instant hit and the exhibition a ‘must see’ according to customers. Congratulations to all Partners involved in pulling together such a compelling celebration with as much, if not more, rigour as at Christmas! Happy Birthday!”

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