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Fashion sales up at John Lewis as colder weather boosts footfall

Fashion sales at department store John Lewis were up by 4.3% in the week to July 9 as cooler weather boosted footfall in stores.

The retailer said the increase in fashion sales came as a result of the impact of more newness in its clothing business, particularly in menswear and womenswear with Ghost and Barbour performing particularly strongly.

Markdowns also helped sell-through of the likes of Reiss, Phase Eight and Damsel in a Dress.

In the department store business, sales were up 2.6% on a VAT exclusive basis or 4.7% including VAT in the week to 9 July. Over half the branches delivered VAT-inclusive sales increases, with Peter Jones leading the way at 8.2%. The Scottish stores had a poor week, with Glasgow and Aberdeen both experiencing double-digit sales declines.

Saturday trade in the stores was particularly strong, up 11% helped by cooler weather than last year. Operations director Dino Rocos said that clearance stock, core product and the new season’s ranges were all selling well.

Online sales were up 20%, below the rate for the year so far of 26.2%, but click and collect sales were up over 50%.


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