Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Fashion UK signs Playboy licence

Playboy Enterprises has signed a deal with licenced clothing specialist Fashion UK to create a new collection of Playboy-branded men’s and women’s clothing, which will be available in the UK and Ireland from August 2010.

The Playboy-branded line will include vintage wash and jersey t-shirts – including music-inspired and embellished styles – as well as hooded tops and jogging pants.

Fashion UK specialises in t-shirts and nightwear and produces clothing under licence for several Disney brands and other cartoon characters.

Playboy Enterprises’ vice president, licensing, Adrianna Chinnici, said: “We are excited to partner with Fashion UK, a well-established company that has specialised in licensed apparel, specifically fast-fashion, for many years. We look forward to revealing the new fashion-forward line of men’s and women’s apparel to consumers in the coming months.”

Gurdev Mattu, managing director of Fashion UK said: “The Playboy brand is both iconic and universally recognised, especially among our target audience that thrives on fun and fashionable products.”


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.