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Fashion UK signs Playboy licence

Playboy Enterprises has signed a deal with licenced clothing specialist Fashion UK to create a new collection of Playboy-branded men’s and women’s clothing, which will be available in the UK and Ireland from August 2010.

The Playboy-branded line will include vintage wash and jersey t-shirts – including music-inspired and embellished styles – as well as hooded tops and jogging pants.

Fashion UK specialises in t-shirts and nightwear and produces clothing under licence for several Disney brands and other cartoon characters.

Playboy Enterprises’ vice president, licensing, Adrianna Chinnici, said: “We are excited to partner with Fashion UK, a well-established company that has specialised in licensed apparel, specifically fast-fashion, for many years. We look forward to revealing the new fashion-forward line of men’s and women’s apparel to consumers in the coming months.”

Gurdev Mattu, managing director of Fashion UK said: “The Playboy brand is both iconic and universally recognised, especially among our target audience that thrives on fun and fashionable products.”

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