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Fashion Union targets £20m sales within two years

Fashion Union, the young fashion etailer owned by high street supplier Visage, is targeting sales of £20m in the next two years.

Fashion Union, part of the group which supplies up to 40 million garments a year to high street and online retailers including Next and Asos, sells 60% of Visage’s product range at www.fashionunion.com.  

Visage is one of a string of suppliers to set up a direct to consumer transactional website. Former suppliers to Principles set up a new online venture called Epiq earlier this year following the administration of the high street womenswear chain.

Fashion Union was set up as an online and monthly catalogue offer by Paul Bacon, who set it up as a subsidiary of Visage.

Bacon, formerly of family footwear business Bacon Shoes, said that by the end of its current financial year the young fashion sites, which sell menswear and womenswear, would reach sales of £10m and that sales could double next year. Bacon said: “Visage has given me a huge sourcing capability and the finance to grow.”

Fashion Union plans to grow its customer base to 500,000 from 120,000 at present. It has brought on board pop singer and television presenter Louise Redknapp as a style adviser and she will also feature in its next catalogue.

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