John Lewis Birmingham
Mild temperatures continue to hit sales of cold weather items at John Lewis, despite overall sales hitting £100m for the first time of the festive season.
The department store chain said clothing performance was up just 0.8% in the week to November 14. The small uplift was due to its “Never Knowingly Undersold” promise, which drove sales of womenswear, shoes and menswear.
During the week, it added premium brand AllSaints to its brand list online, as well as the Charlotte Tilbury make-up brand at John Lewis Liverpool.
It also launched an iPad app with a “Find similar” feature, which locates fashion products of similar colours, shapes and patterns on the John Lewis website.
Sales across the business as a whole were up 1.5%, with those at johnlewis.com jumping 16.8%.
John Lewis said the peak trading period is now “well under way”, adding that it had just enjoyed the first £100m sales week of the season.
John Lewis commercial director Paula Nickolds said: “There are clear signs that this will be a truly omnichannel Christmas, with two thirds of our customers now visiting both a shop and johnlewis.com to make a purchase.
“’The Man on The Moon’, our Christmas advert, continues to attract attention and, with 22 million views in the first week, is proving even more popular than ‘Monty the Penguin’, our 2014 Christmas campaign.”