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Fashion Week gives West End £10m rise

London’s West End welcomed more than 100,000 extra shoppers and enjoyed a £10m sales boost during this year’s High Street Fashion Week, according to organiser New West End Company.

The third annual event, from September 5-9, was supported by retailers on Bond Street, Oxford Street and Regent Street. More than 40 laid on events and entertainment to draw in shoppers. Footfall jumped 7% compared with 2010.

It followed a strong August in the West End, as retailers experienced a 5.5% year-on-year sales uplift.

Jace Tyrrell, founder of High Street Fashion Week and director of New West End Company, which promotes retail in the West End, said: “The summer months are a key trading period, so it is encouraging to see such strong performance.”

New West End Company expects fashion sales in the area to top £200m in September.

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