New online retailer FastFashion.co.uk is set to launch later this month offering and aims to offer consumers trend led pieces with speedy service.
The etailer will launch on September 21 and is aimed at women between 16 and 34. The website will stock short order womenswear and accessory brands including Domino Club, Nana, Reverse, Jarlo, We Walk, Timi and Marc B.
Alongside product shots the website is also aiming to feature video content after it launches. Look book images will also be updated to show how items from a variety of brands can be mixed together. It will host a blog and links to other social media content on Facebook and Twitter.
Website manager Simon Vaughan said: “The thinking behind Fast Fashion is that it will not only deliver the latest trends to consumers through amazing next day delivery options but go about it in a completely new way.
“The brands we’re working with are all for women who want an alternative to the well-known high street brands. Our customers want to express themselves through their great style and they want to have pieces in their wardrobes before the rest of the public.”
Vaughan said the etailer will concentrate on offering fast delivery options as well as pre-order functions so customers can get trend led pieces as fast as possible.