Fat Face is to open a 2,500 sq ft shop at The Peacocks shopping centre in Woking, Surrey, this autumn.
It will stock the lifestyle retailer’s full menswear, womenswear and accessories collections.
Robert Moore, acquisitions manager at Fat Face, said: “Fat Face continues to perform well and this latest addition in Woking supports our growth strategy of adding excellent new markets to the portfolio. Improvements in the centre in recent years, and investment from its owners, led the brand to re-evaluate the location, which now provides us with an exciting opportunity.”
Tim Buckley of Moyallen, which owns The Peacocks, said: “Fat Face is the latest addition to our fast-growing line-up of aspirational fashion and lifestyle brands. Together with the significant additions to our dining offer, Woking Shopping has a growing regional appeal that is attracting ever-increasing numbers of visitors. We are confident Fat Face will help to attract similar premium brands.”