Cath Kidston has teamed up with Fearne Cotton for a new fashion range and homeware collection.
The “Fearne Loves” collection will be the first that the brand has worked on with an ambassador and will span fashion, accessories and homeware.
Pieces will feature the Cath Kidston archive design Hampstead Ditsy, alongside motifs that Cotton holds dear, including tributes to her children. Sketched honeybees and dinosaurs take centre stage.
Xenia Xenophontos, head of communications at Cath Kidston, said: “Fearne has been a long-standing brand ambassador and fan of Cath Kidston, so today we are extremely excited to announce the collaboration. Fearne is a British style icon who perfectly encapsulates our brand values and motto, to ‘brighten up your day’.
“This collection felt like the natural way for our special partnership with Fearne to evolve, and we have thoroughly enjoyed working closely with her on this exclusive collaboration. The result is a range we are all extremely proud of, and we look forward to launching it later this year.”
Fearne Cotton said: “I’m so excited to be working with one of my favourite British heritage brands. I’ve been a fan of Cath Kidston ever since I got my first spotty table cloth from them in my first flat, so it’s been an absolute dream to design such a positive, playful range with them.”
The new collection will launch on 26 October and will be available both online and in stores, and the brand will release more information nearer the launch date.