New Look has named TV presenter Fearne Cotton as the face of its organic cotton festival collection. Cotton launched the online campaign, called Go Organic with Cotton, this week. It will be supported by PoS in all 576 New Look stores from July 22. The womenswear range includes dresses, trousers, tops, denim and accessories. Organic cotton menswear, kidswear, babywear and maternitywear collections are also available.