It’s official, the shirt is back on trend again in casualwear. Take a look in the charity shops or markets and there are rails and rails of them.
Turn on any music programme or go to a gig and they are the uniform. Even if you just scan the high street, you will see that shirts are gaining prominence – and fast.
Personally, I’m excited about it. It’s about time I smartened up a bit and started sporting a proper collar around my neck. Prior to this latest fad, the only time I would normally wear a chemise was at Bar Mitzvahs and weddings. In fact, the last time I wore one through choice, and not etiquette, was when white collars and cuffs were in fashion.
It is much more exciting this time though. Checks come in loggers, lumbers, ginghams and micro-tartans. Cuffs and plackets are thick or thin and collars are curved or pointed. Highlights of purple and Lurex give these patterns a fresh pop. Sleeve lengths are varied too – be it short or long – but the winner is the turnback cuff. The great thing about the shirt is its versatility – one can wear it as it stands, or layer it, either as an over-shirt or shacket (a mix of jacket and shirt).
Unfortunately, my new shirt addiction does come with one rather sizeable drawback – I’ve got to get up a whole 10 minutes earlier in the morning to iron my shirt, unless I’m wearing one made from a crinkle fabric of course.
So how long is this latest fad going to last? Well, hopefully a long time. Here at Gio-Goi, co-founders Anthony and Christopher Donnelly have just acquired a Camden boozer and it has the same name as the most regal of checks – The Prince of Wales. Long live the shirt!
Juls Dawson is UK head of menswear sales at streetwear brand Gio-Goi.