Fenn Wright Manson owner Maxine Hargreaves-Adams has relaunched the brand in 29 stores and online for spring 15, using the design team behind Damsel in a Dress.
Hargreaves-Adams bought Fenn Wright Manson out of administration in 2012 for an undisclosed sum and a year later bought a 50% stake in womenswear brand Damsel in a Dress together with her father, Matalan founder John Hargreaves.
Damsel in a Dress was launched in 2010 by Alison Mansell, Amanda Seabourne and Marshall Doctors. Seabourne and Doctors founded high street womenswear supplier Amanda Marshall, which works with retailers including Phase Eight, Marks & Spencer, Boden and Laura Ashley.
Amanda Marshall has now redesigned the Fenn Wright Manson collection, which includes dresses priced from £109 to £189 and jumpers from £89 to £129.
It has been launched in 18 John Lewis stores, seven House of Fraser stores, one Arnotts and two Brown Thomas stores in Ireland this week. It also has a standalone website but there are no plans to wholesale it at the moment.s
Seabourne, managing director at Amanda Marshall, said: “We have been working with Fenn Wright Manson since August and have relaunched the label focusing on all the elements that were great about it in its heyday and bringing those right up to date.
“The collection centres on luxury separates that can be worn together and occasionwear, with cashmere and silk knitwear pieces. Fenn Wright Manson is a great British brand and we wanted to give it the love and attention it deserves.
“We want to keep the brand quite exclusive, but there may be an option to do some standalone stores in future, depending on how the brand has been received,” she said. “So far the reception has been overwhelmingly positive.”
Amanda Marshall also recently started working with M&S again after a break, and will launch a new collection of dresses in March.