The UK department store has unveiled its campaign windows for 2015.
The year-long campaign was inspired by Jim Fenwick’s first words as he arrived on Bond Street in 1891 - ‘Here I Am’. It will celebrate the department store’s unexpected collaborations with artists over the past 124 years.
Typographer Andrei Robu will illustrate the concept through a series of art installations, the first of which went live in the retailer’s iconic Bond Street windows yesterday (January 13).
Managing director David Walker Smith said: “2015 is a celebration of Fenwick of Bond Street as a heritage brand, symbolising the next stage in our journey to become world famous as London’s House of Style.”
Fenwick has also launched a limited edition ‘Here I Am’ beauty bag, which will be available in store this month. The cosmetic bag features 24 of the most sought after beauty products. They include brands such as, Eve Lom, Suqqu, Laura Mercier, Clarins and Chantecaille.
The bag will cost £250 each, and will be offered as a complimentary gift to the first 100 customers to spend £200 in the store’s beauty hall.