Fenwick of Bond Street is celebrating the rebrand of its store’s green logo to white with a series of initiatives based around the colour.
Fenwick’s ‘white’ project focuses on exclusive products, with a host of designer and beauty brand tie-ups to create limited edition lines.
The collaborations will see customers offered personalised services, with Christina Tortora, designer of Italian luxury handbag label ViaBuia, in store on January 15 to personalise her label’s white snakeskin clutch.
A Mr Start’s white shirt monograming service will let customers choose their style of collar and fit, and Fenwick will monogram initials in white.
Fenwick of Bond Street managing director David Walker-Smith said: “Fenwick of Bond Street has turned its brand white to symbolise the beginning of the next stage in our journey, to become world famous as London’s “House of Fenwick” - a destination for fashion and beauty.”
To celebrate the New Year, Fenwick will also run a collection of regenerative initiatives including in-store yoga classes and the launch of a juice bar.
The project runs from Jan 11 to Feb 9.