Fenwick has started a consultation with employees over the closure of its Windsor store, which has been open for 37 years.
The independent department store group said the Windsor store has survived the departure of the John Lewis store, Caleys and many others from the high street, but that “the ravages of online shopping, the under performance of the store and the size and mix of the business has slowly whittled away at the store’s viability”.
Prior to the lease expiring in 2015, Fenwick searched Windsor and the local area for a suitable alternative location, to no avail.
The firm said all 40 employees would be offered roles at the new 80,000 sq ft Bracknell store, which is set to open in the Lexicon development in autumn this year.
Group chairman Mark Fenwick said: “We have always seen Windsor as a perfect Fenwick town, where our particularly fashion orientated, specialist store offer would thrive. Unfortunately we were unable to find a suitable alternative location.
“We would like to offer our thanks to the loyal management and our colleagues for their years of dedication to the store. Now our Windsor employees and customers will be our top priority.”
The new store in Bracknell will offer a denim studio and shoe emporium, alongside a new restaurant concept from Fuego and Mason & Rye, complete with a wine store.
It will stock brands including Coach, Kate Spade, Michael Kors, Max Mara, Armani, Hugo Boss, Gant and Ralph Lauren, as well as homewares, a ‘world of toys’ for kids and cosmetics from Charlotte Tilbury, Mac and Jo Malone.