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F&F signs Davina McCall for active range

Tesco’s clothing arm F&F has signed TV presenter and fitness enthusiast Davina McCall as the face of its active range for spring 16.

McCall, who is behind the UK’s biggest fitness DVD franchise, worth £1.8m, will represent the F&F Active collection in store and online from January until the end of the summer.

Chief executive of F&F Richard Price said: “We’re immensely proud of the success of activewear at F&F and the investment in the development of its technical and design abilities. Davina is the ideal ambassador for the range with her legacy of success in the fitness arena; she is someone our customers can really relate to.”

The F&F Active collection is available in over 454 Tesco stores in the UK and Ireland and online. Prices start at £8.

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