Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

F&F signs Davina McCall for active range

Tesco’s clothing arm F&F has signed TV presenter and fitness enthusiast Davina McCall as the face of its active range for spring 16.

McCall, who is behind the UK’s biggest fitness DVD franchise, worth £1.8m, will represent the F&F Active collection in store and online from January until the end of the summer.

Chief executive of F&F Richard Price said: “We’re immensely proud of the success of activewear at F&F and the investment in the development of its technical and design abilities. Davina is the ideal ambassador for the range with her legacy of success in the fitness arena; she is someone our customers can really relate to.”

The F&F Active collection is available in over 454 Tesco stores in the UK and Ireland and online. Prices start at £8.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.