Tesco’s F&F has signed a three-year partnership deal with UK-based cycling team One Pro Cycling, founded by England cricketer Matt Prior.
The supermarket chain will supply the team, which competes at UCI Continental level, with F&F branded race wear and casualwear from its active range.
Richard Collins, chief executive at F&F, said: “One Pro Cycling is an exciting and inspiring team, on and off bike. We are enthused by their passion and ambition. Our shared values, along with our vision to grow our brand awareness, provide an excellent platform to support initiatives that promote a healthy lifestyle – the perfect fit to our F&F active range”.