Figleaves.com is launching an e-boutique specialising in “boudoir-inspired” product and accessories this September.
“Erotique…Behind Closed Doors,” will offer a niche selection of lingerie and accessories, for consumers who “appreciate suggestive underwear, luxurious fabrics and a more directional design aesthetic.”
The new shop-in-shop will feature products with varying price points from £12 to £225, centring around “sexy silhouettes, luxurious lace, delicate details and sheer fabrics”.
The e-boutique will also stock brands including Maison Close, Implicite, Marlie Dekkers and BlueBellas’ Fifty Shades of Grey Collection.
Sue Herrick, product and brand director at Figleaves, said: “Having spent many years visiting the Paris Lingerie shows, it became so clear a year ago that we must provide our customers with a more risqué collection of lingerie. The creative must be stunning, suggestive but beautifully executed and discreetly placed on site.”