Online lingerie retailer Figleaves.com has recruited Tesco clothing director Julia Reynolds as its new chief executive.
Reynolds, who was buying and merchandising director for Tesco's central European clothing business, will replace Daniel Nabarro, who stood down as chief executive earlier this year.
She will be responsible for driving the company's growth in the UK and US markets and will be supported by Debra Wood, who also joins as chief financial officer. Wood was previously interim finance director at Waterstone's.
Nabarro said: "Julia is a great leader, a product person at heart and a trader through and through. We are delighted to welcome her to the company."
Reynolds began her career as an assistant buyer at Burton Group. She joined Tesco in 1999 to head buying for menswear and womenswear and was responsible for establishing an in-house design team.
In her central European role, Reynolds was responsible for clothing sold in Tesco stores in Poland, the Czech Republic, Hungary and Slovakia.
She said: “Figleaves has huge potential, and there is a great opportunity to develop own-brand lingerie and to make the experience of shopping online even better. My time with one of the largest clothing businesses in Europe will help lift Figleaves to the next level, with a relentless focus on giving customers just what they want.”