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Fila debuts new premium line

Italian sportswear brand Fila is launching a new, premium label – Fila Fjord – for autumn 19. 

The men’s and women’s wear collection is conceived by Danish designer Astrid Andersen and GQ fashion director Elgar Johnson, and references the brand’s sporting heritage, while introducing a new, more formal element for the brand.

As the popularity of sportswear shows no sign of waning, Fila Fjord introduces a smarter overtone to the trend – perhaps a sign of things to come in the wider market.

Alongside more typical logo-adorned sweaters, technical outerwear and tracksuit shape trousers, the collection features tailored wool coats, fake fur jackets, cable-knit jumpers and slinky knitted dresses.

Tones are muted, dominated by greys, blacks and neutrals, interjected with occasional pops of mustard and burgundy.

Retail prices range from €50 to more than €1,000.

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