Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Fila takes aspirational approach for its first ad push in a decade

Sports brand Fila has unveiled its first advertising campaign for 10 years. The brand has launched a six-figure ad push which it hopes will reposition it as 'highly aspirational'. The series of ads with the slogan 'Admired by many. Worn by few', will feature in men's magazines including the June issues of Arena, Esquire and FHM.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.