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Fila takes aspirational approach for its first ad push in a decade

Sports brand Fila has unveiled its first advertising campaign for 10 years. The brand has launched a six-figure ad push which it hopes will reposition it as 'highly aspirational'. The series of ads with the slogan 'Admired by many. Worn by few', will feature in men's magazines including the June issues of Arena, Esquire and FHM.