Sportswear brand Fila is set to appear at Milan Fashion Week for the first time in September.
The event coincides with an exhibition dedicated to the heritage of the brand in the city’s La Triennale di Milano.
The Italian brand was founded in northern Italy by the Fila brothers in 1911.
Gene Yoon, global chairman at Fila said: “I’m excited to drive Fila into a new chapter of its history. Change is a constitutive element of the brand’s DNA.
”After many successful collaborations in fashion, we thought it was now a natural progression to be present in the official schedule of Milan Fashion Week with a proper Fila fashion show, together with an exhibition of the brand’s rich heritage, to deliver 360-dgree storytelling.”