British womenswear brand Finery has appointed the former boss of womenswear label Me+Em, John Hind, as its new chief executive.
Hind will join the brand on 14 August, at which point current CEO and co-founder Nickyl Raithatha will step back into a board position. Raithatha will remain involved as an advisor and shareholder.
Hind started his career as a merchandiser at BHS and has held roles at Debenhams, Arcadia and Pepe Jeans. He was also managing director of Brooks Brother from 2004 to 2008.
Hind joined Me+Em – which has two stores in central London and sells online through its own site – in December 2015 and left in April this year.
Finery launched in February 2015 and generates £16m in sales across 10 countries.
In January Drapers revealed that fashion entrepreneur Touker Suleyman, owner of Hawes & Curtis and Ghost, has taken a stake in the brand. Finery co-founder Caren Downie stepped down from her role as brand director that same month.
The business has since embarked on a turnaround programme, including reducing its warehouse costs and reorganising its buying function.