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Finery London opens London pop-up

Finery London, the new online womenswear brand co-founded by former Asos.com fashion director and Topshop buying director Caren Downie, has opened a pop-up fitting room in London’s Seven Dials.

The pop-up store has opened on 35 Monmouth Street until February 23, and allows customers to view the collection and try on the brand for size.

Retail prices range from a simple camisole dress at £35 to a leather dress at £165, tops from £15 to £55, and trousers from £45 to £60.

Downie founded the brand with former Topshop design director Emma Farrow, who is head of design.

Finery London launched on February 5.

The pop-up follows an ‘interactive installation’ shop window, which ran ahead of the launch at 26 Greek Street in Soho in January.

@Tara_Hounslea

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